The Pirelli brand is an international icon that stands for technology, tastefulness and Italian excellence, and is synonymous with safety and reliability. Represented by the unmistakable “long P” logo for more than a century, the Pirelli name is associated with exclusivity, luxury and innovation, strengthening its distinctive position as a supplier to luxury car manufacturers. Pirelli continually enhances the reputation and strength of the brand through its involvement in motorsport events and competitions, cultural and artistic projects and initiatives benefitting local communities.

A world leader in tire production, founded in 1871, Continental is a multinational company which manufactures safe, efficient, and performance-oriented tires for passenger cars, commercial vehicles, and two-wheelers. They are one of the foremost leaders in tire technology and tire production, with a broad product range suitable for use in a variety of conditions and applications.

Goodyear is one of the world’s largest tire companies. It employs about 72,000 people and manufactures its products in 55 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.

Dunlop is one of the world’s leading manufacturers of high and ultra high performance tires with prestigious original-equipment fitments. Many of the most prestigious car makers fit Dunlop tires as standard, including Alfa Romeo, Audi, AMG, Aston Martin, BMW, Honda, Jaguar, Mercedes-Benz, Mitsubishi, Nissan, Opel/Vauxhall, Peugeot, Porsche, Renault, Rover, Seat, Skoda, Toyota and Volkswagen. Dunlop is supplying motorcycle tires as original equipment to leading motorcycle manufacturers, including Aprilia, Benelli, BMW, Buell, Derbi, Ducati, Harley Davidson, Honda, HRD, Husaberg, Husqvarna, Kawasaki, KTM, MV Agusta, Peugeot, Piaggio, Suzuki, Vertemati, Yamaha.

The Bridgestone Group's mission is based on the words of its founder: “Serving Society with Superior Quality.” To fulfill this mission, Bridgestone Group has used the concept of “foundation” to demonstrate the sustained commitment of employees to provide its customers with world class products and services and to serve the communities where Bridgestone does business. “The Bridgestone Essence” is composed of the above words, integrated corporate culture, and diversity that today's company has inherited and a shared sense of values that can be embraced by Bridgestone employees around the world.

Nankang Rubber Tire's heritage runs deep; having the longest history among the tire manufacturers in Taiwan. For over 55 years, guided by the corporate motto, 'Integrity, Pragmatism, and Innovation', they have persisted in creating performance and growth. In response to increasingly discerning market demands, they have striving aggressively towards their goals of 'product innovation with R&D, differentiation from competition, product quality upgrading, customer satisfaction, after-sale service and professional management', in order to offer more and more innovative products.

Founded in 1975, Shandong Linglong Tyre Co., Ltd. is a specialized and large-scale technology-oriented tire manufacturer with leading products like high performance passenger car radial (PCR) tires, light truck radial (LTR) tires, tens of thousands of all-steel radial truck and bus radial (TBR) tire specifications.

The new global brand Laufenn is part of Hankook Tire’s global business strategy of sustainable market expansion and growth. Produced at Hankook’s factories in Hungary and Indonesia, a separate team is responsible for the design and development of these products. Tailored for the European market, Laufenn products are designed to offer reliability, safety and an enjoyable driving experience, while tires produced under the Hankook name are equipped with state-of-the-art technology and aimed at the premium and OE fitment markets.

Hankook Tire is actively embracing the global stage. With constant technological development and commitment to innovation, they are taking a leap to become a leading global tire company that provides sustainable solutions to deliver ultimate driving satisfaction to all customers. Driving Emotion is a specific expression for Hankook company. It embodies everything that the company is about and elaborately depicts what a driver deserves: dynamic range of emotions that enable drivers to enjoy driving.

Uniroyal, a brand of Continental Tyres, are an American manufacturer founded in 1892. Their biggest contribution the evolution of the tyre was the invention of the rain tyre in 1969 – to which they still own the copyright to; they are the first to recognise the water-deflecting properties of the directional V-shaped tread and the first to use biomimicry in the development of Shark Skin Technology. As expected, they are one of the most respected manufacturers and take up a large part of the rain tyre market.

Diplomat is a Polish brand produced by ‘Debica’ company. The company itself is a subsidiary of Goodyear, and that is a huge perk, because Diplomat tires often use tread patterns and other technologies provided by Goodyear directly. It means that Diplomat is a reasonable combination of low cost and high technology.